Company Background

SOLID FOOD is the pioneer manufacturer and marketer of Non-Halal processed meat products in Malaysia. Initially, the operation was previously established under a listed company well before 1975. During that time, we had a comprehensive range of products with formulations, recipes, and expertise originating from UK. 

SOLID FOOD acquired the operation lock stock and barrel when the listed company divested the Non-Halal operation in 1994. At the same time, we also took over all the facilities and equipment, original formulations and recipes, and decades of manufacturing expertise and experience. With the acquisition, the present management of SOLID FOOD set out to further improve and upgrade the whole operation. However, in 2003, it moved from its former site in Chan Sow Lin to our modern manufacturing plant in Mah Sing Industrial Park. Following that, substantial investment was made to upgrade the facilities, machinery and equipment. As a result, this ensures products of the highest quality are manufactured at this plant. Subsequently, the new manufacturing plant was certified with Veterinary Health Mark (VHM No. 145) by Department of Veterinary Services Malaysia and ISO 22000 for its food safety management system.

Anchor Brands

All the inherited formulations and recipes for a comprehensive range of processed meat products has been housed under the brand, SOLISEGE. Simply put, SOLISEGE represents everything: exquisite range, uncompromising superior quality, and innovation. Besides, the brand offers a wide range of premium quality sausages, bacon, specialty ham, meat loaves, and more. Since then, a stream of new and innovative products has been added over the years to arrive at today’s’ impressive selection of delicatessen products on offer. 

In 2019, our company launched a new brand, SUPIRRIO. In simple words, this brand offers innovative products serving customers who are looking specifically for healthier choices. That includes products without preservative and nitrates with a touch of herbs and other exotic ingredients, for instance. Undoubtedly, this range has received wide acceptance and popularity and today, Herbs Garden Sausage remains as the most popular flavour.

In addition to that, at the beginning of 2020, our company further add on to its comprehensive product range. We have launched yet another exciting range in the Chinese Delicatessen and Cuisine products under ORIENTAL GOURMET. As suggested by its name, this range offers very exciting ready-to-eat special Chinese cuisines in frozen format to enable modern families enjoy scrumptious meals in the most convenient way.

What We Stand For 

The company is managed by a team of highly qualified professionals from all fields in their respective area of operations. From Marketing professionals, Master Butcher, Quality Control professionals, Accountants, Human Resource, to Logistics etc. 

At SOLID FOOD, we strive to be the best in our market segment by staying focused on our core expertise and constantly inject creativity into our product development. Besides, we also aim to create innovative premium quality products that cater to the continuing evolving needs of our customers. This single-minded focus, uncompromising food safety and stringent hygiene standards, driven by our strong passion to offer the best delicatessen products to our customers make us stand out as the clear market leader.

Our company’s consistent and relentless pursuit of excellence and superior quality in manufacturing, processes, food safety programmes, and product traceability has made it possible for the company to withstand the many market turbulence from Nipah, SARS to Covid-19 over the decades. Most importantly, we greatly appreciate the strong and loyal support from our valued customers. Their support is instrumental in making SOLISEGE the clear Market Leader in the delicatessen products category in Malaysia today. 

As a team, we value highly the attributes of professionalism, integrity, focus and above all, the team spirit. Working together as a team, pursuing our passion, and focusing on delivering our very best remain central to everything we do. 

With that being said, we can’t wait to bring you on this journey of exploring and tasting real, good food. Head to our non-halal stores in supermarkets or your nearest Le Deli store, our independent neighbourfood gourmet food store brand now to order some premium delicatessen goodness to enjoy at home!